20th Anniversary of Submit Express

It has been 20 years since I started my Company Submit Express!

It has been a great ride with many ups and downs! At one point we employed over 30 employees and to date we have had over 150 employees, contractors and interns walk through our doors. I even had 15 contractors in Armenia!


Our biggest accomplishments have been our Inc5000 and Fast500 rankings, but also the Google #1 ranking for the term “search engine optimization,” which we enjoyed over a year in 2005-2006.

After 20 years, we are still in business and offer SEO, SEM, social media marketing, online reputation management, Wikipedia page creation and web design services.

I’m not sure what the future holds for Submit Express, or how SEO will change. I do know that this industry remains my passion. No matter what, I am dedicated!

Reputation Management, SEO

Several Complaint Websites Lose Rank In Google, including Ripoff Report

Article by Pierre Zarokian.

Last week I wrote an article for Search Engine Journal that Ripoff Report & More Complaint Websites See Huge Ranking Drops.

I wanted to provide a quick summary and in case you are interested to read the full article, then follow the above link.

It appears that on or around November 6th several complaint reporting websites including Ripoff Report, Pissed Consumer and Complaints Board got hit with some kind of Google penalty, either manually or as a result of an update that affected only these types of websites.

It would be hard to tell the exact cause, unless Google disclosed it, but more likely Google did a tweak to their algorithm to specifically target these types of sites.

It is likely that Google gets too many complaints from people listed on these sites or that also legally it costs Google so much money to try and fight lawsuits from people listed on these sites that want removal. Even though the law does not allow to sue these sites and Google for 3rd party posted content, people still sue these sites and Google.

In addition, sometimes the people that have been posted sue the poster and get court orders to get these removed. It still cost Google lot’s of money in attorney time to view these requests to approve or deny.

Many of these complaint websites also charge money for removals or for suppressing the info. For example, Ripoff Report has a non-removal policy but for a fee would let you to respond to the allegations and provide your side of the story.  They apparently would do some kind of investigation to make sure the post is false. In the past, I have had several client’s tell me that they would never pay for their program because they think is extortion. In addition, the fact that the post does not get removed and still ranks in Google is a major reason why many people decide not to pay these fees and instead hire reputation management companies.

I think that Google has looked at the big picture and decided it is enough and that sites like these are running for-profit businesses and profiting from many innocent people that have been accused falsely. Surely there are also many scammers listed on these types of sites, but because these sites allow anonymous posts and charge high fees for removal/suppression services, many consider them to be taking advantage of the system. Even though technically it is not extortion, it does seem like it is.

I, for one, am very glad that Google has done something about it and many of my clients were ecstatic to find out this news.




Pierre Zarokian hacking hacker

Hacker Thinks He Has Hacked my PC

Article by Pierre Zarokian.

So I get an email from a hacker that you can see below. I opened this email because he posted a password in the subject line that looked familiar, so it would seem that he had at least somehow got his hands on a password that I had used before. However, it also claimed that he had accessed my PC and had screenshots of my activit and that he was going to embarrass me!  Haha funny!

I know for sure that I never used this password with my PC so how could he have accessed my PC?  Upon further thinking where I may have used this password, I recalled that a few years back Adobe had a major breach so this must have been a password I used at the Adobe site.

Good luck Mr. Hacker in trying to blackmail me. It’s not going to work! I hope you get arrested!


My nickname in darknet is axe16.
I hacked this mailbox more than six months ago, 
through it I infected your operating system with a virus (trojan) created by me and have been monitoring you for a long time.

So, your password from (Email Removed) is (Password Removed)

Even if you changed the password after that – it does not matter, my virus intercepted all the caching data on your computer
and automatically saved access for me.

I have access to all your accounts, social networks, email, browsing history.
Accordingly, I have the data of all your contacts, files from your computer, photos and videos.

I was most struck by the intimate content sites that you occasionally visit.
You have a very wild imagination, I tell you!

During your pastime and entertainment there, I took screenshot through the camera of your device, synchronizing with what you are watching.
Oh my god! You are so funny and excited!

I think that you do not want all your contacts to get these files, right?
If you are of the same opinion, then I think that $877 is quite a fair price to destroy the dirt I created.

Send the above amount on my BTC wallet (bitcoin): 1EZS92K4xJbymDLwG4F7PNF5idPE62e9XY
As soon as the above amount is received, I guarantee that the data will be deleted, I do not need it.

Otherwise, these files and history of visiting sites will get all your contacts from your device.
Also, I’ll send to everyone your contact access to your email and access logs, I have carefully saved it!

Since reading this letter you have 48 hours!
After your reading this message, I’ll receive an automatic notification that you have seen the letter.

I hope I taught you a good lesson.
Do not be so nonchalant, please visit only to proven resources, and don’t enter your passwords anywhere!
Good luck!

Business, Technology

RIP Paul Allen

Article by Pierre Zarokian.

Microsoft co-founder, Paul Allen,  died today from cancer.  Allen had announced earlier this month that the disease, which he had been treated for in 2009, had returned.  He was one of my inspirations as the Microsoft co-founder, becoming one of the richest people in the world and owner of an NFL (Seahawks) and NBA (Trail Blazers) team.

It’s sad that he never got married or had any kids. With estimated net worth over $20 Billion he has said that he will leave majority of his wealth to charity.

Allen and Gates founded Microsoft Corp. in 1975. Microsoft’s big break came in 1980, when IBM Corp. decided to move to personal computers. IBM asked Microsoft to provide the operating system.




My Experience at 10ksb – By Pierre Zarokian

Pierre Zarokian at 10KSB
Pierre Zarokian at 10KSB

Written by Pierre Zarokian.

For the past few years Goldman Sachs has been offering a free training program for small business owners to grow their companies.  As per their website “Through the program, participants will gain practical skills in topics such as negotiation, marketing, and employee management that can immediately be put into action. In addition, they will receive the tools and professional support they need to develop a strategic and customized business growth plan that will take their company to the next level.”

It is called “10,000 Small Business,” because their goal is to help 10,000 business owners. They do have some qualification guidelines, so check their website at to see if you would qualify and if you do I would highly recommend you to apply.

The program takes several months to complete with weekly meetings in major metropolitan cities. Hopefully,  you live in a city that the program is offered. Each week participants learn something new from finance to marketing to sales. They have excellent educators and sometimes they bring industry experts to speak.  After I had finished my cohort, I was even invited to speak in front of cohort after me about internet marketing!

Not only I learned a great deal in these sessions, but also I made great friends that I speak to this day and I even signed a couple of people for my marketing services as clients! It was also great to discuss daily business matters with similar minded business owners and even learn something from them.

There are such business training programs offered by several leadership training companies for thousands of dollars, but if you qualify for 10KSB, you pay nothing, so I highly recommend it!





What it takes to Succeed in SEO (By Pierre Zarokian)

Article by Pierre Zarokian

SEO article by Pierre ZarokianGoogle is always tweaking their algorithm to make it harder for SEO. Not only their algos have become harder, but there have been manu changed throughout the years on the layout and components of the search results, making it even harder for organic results to appear.  For example, for local searches you will 3 results from Google maps with an image of a map, hence pushing down organic results even further.

SEO is not only about the most #1’s but also how visible your brand is. Your prospects often would check your brand name for reviews and to see what else comes up. The more positive content you have the better. You need to occupy the main page of Google with your properties such as your social media profiles.

The goal should be to get any traffic you can to your site via any means. These days youtube videos also are easily ranked in Google, so you should also optimize a few videos for your keywords.  make sure to include a call to action in your video to redirect traffic to your website.

If you are a local business, then reviews are important to get your Google local ranking higher, so ask your clients for positive reviews.

Ultimately conversion is what matters most. So once you get traffic to your site, make sure that you have a good looking design and that your visitors convert to sales.

Reputation Management

Revenge Porn Website Shuts Downs

myexArticle by Pierre Zarokian

The FTC and Nevada have charged the revenge porn site:, which urged users to “Add an Ex” and “Submit Pics and Stories of Your Ex” for ratings. The results of the lawsuits are finally in, and the site is now forced to shut down.

The site charged users anywhere from $500 to $2800 to remove their images and content from the website, which was open for public comment and scrutiny. The site often included full names, dates of birth, email addresses and other contact information for the victims. used what are undoubtedly reprehensible tactics in order to cause real harm to individuals posted on it. Some of these people lost jobs, relationships and ended up with a ruined life because they couldn’t pay the fees or the content was reposted. These intimate images were never meant to be shared, and have made some people the victim of threats and harassment. Sometimes the site featured posts of cheaters, that maybe deserved to be outed, but including nude images was definitely not OK by laws in most US States. Some of these types of sites are actually known as “cheater websites.”

Many did pay the fee to get their content removed, and an FTC settlement prevents the site’s owner, Nei Infante, from ever posting intimate pics or personally identifiable information to the web again. The $205,000 judgment will award victims who paid into the site for takedown fees. Infante is also permanently banned from serving as an operating office for any company.

If you were one of the many affected by this horrible site, take proactive charge of your online profile. Get a full audit of your web presence and see what other harmful content exists and get it removed.