Google, SEO

Google changes “NOFOLLOW” links: Should you be worried?

People in the SEO industry are buzzing about Google’s recent changes to the way “NOFOLLOW” links work, as these were the first major changes to the NOFOLLOW link attribute since it was introduced in 2005. NOFOLLOW links have been a common SEO practice for over a decade, because they help publishers avoid having their websites penalized for spam or undesirable links. But what even is a NOFOLLOW link? And how does this affect your site if you’re trying to rise through the search engine rankings? Continue reading “Google changes “NOFOLLOW” links: Should you be worried?”

Reputation Management, SEO

Submit Express CEO Pierre Zarokian Uses 20+ Years of Experience to Advise Retailers on Improving Their Web Presence

This Article originally appeared on DealCrunch.com in 2016, but I just discovered that the website no longer exists so I am reposting it here.

The Crunch: For 20 years, Pierre Zarokian and his company Submit Express have been helping local, national, and online businesses improve their web presence with reputation management, SEO, and other marketing services such as email advertising and landing page creation. The company’s clients, including Siemens, Purina Mills, and Penn State University, have used Pierre’s experience and solutions to place their content in front of the readers they want to reach. Pierre shared some tips with us that present retailers with best practices that can help boost search rankings, maintain good reputations, and, ultimately, increase conversion and revenue.

 

Continue reading “Submit Express CEO Pierre Zarokian Uses 20+ Years of Experience to Advise Retailers on Improving Their Web Presence”

Music, News

RIP Keith Flint of The Prodigy

The sad news a few days ago was that Keith Flint of The Prodigy has been found dead at age of 49. Apparently he took his own life 😦

The Prodigy was an influential EDM band from the 90’s. They came to the scene in 1992, but it wasn’t until their 3rd album in 1997 that they hit it big. I remember the track “Firestarter” being played on the radio when they didn’t even have a record deal. Madonna’s label jumped on it and offered them $1 Million. This was unheard of for electronic music band in those days.  Even today it would be surprising for an EDM act to get paid so much.

Although they are best known for the track “Firestarter,” I like their second single from the album “The Fat of The Land” much better, called “Breathe.”  Here you can watch the video.

I used to go to a lot of EDM shows and have seen many EDM acts in the late 90’s to early 2000’s, including Chemical Brothers, Crystal Method and Junkie XL, who made similar music to Prodigy. But for some reason I never saw The Prodigy live.

Interesting thing is that Keith took his own life on day 3/3/19. Those that produce electronic music know that “303” or “Roland TB-303” is well known sought after vintage synthesizer from the 80’s that was used by the Prodigy.  Many are wondering if there was any connection to Keith taking his life on this day or just a coincidence!

News

20th Anniversary of Submit Express

It has been 20 years since I started my Company Submit Express!

It has been a great ride with many ups and downs! At one point we employed over 30 employees and to date we have had over 150 employees, contractors and interns walk through our doors. I even had 15 contractors in Armenia!

SONY DSC

Our biggest accomplishments have been our Inc5000 and Fast500 rankings, but also the Google #1 ranking for the term “search engine optimization,” which we enjoyed over a year in 2005-2006.

After 20 years, we are still in business and offer SEO, SEM, social media marketing, online reputation management, Wikipedia page creation and web design services.

I’m not sure what the future holds for Submit Express, or how SEO will change. I do know that this industry remains my passion. No matter what, I am dedicated!

Reputation Management, SEO

Several Complaint Websites Lose Rank In Google, including Ripoff Report

Article by Pierre Zarokian.

Last week I wrote an article for Search Engine Journal that Ripoff Report & More Complaint Websites See Huge Ranking Drops.

I wanted to provide a quick summary and in case you are interested to read the full article, then follow the above link.

It appears that on or around November 6th several complaint reporting websites including Ripoff Report, Pissed Consumer and Complaints Board got hit with some kind of Google penalty, either manually or as a result of an update that affected only these types of websites.

It would be hard to tell the exact cause, unless Google disclosed it, but more likely Google did a tweak to their algorithm to specifically target these types of sites.

It is likely that Google gets too many complaints from people listed on these sites or that also legally it costs Google so much money to try and fight lawsuits from people listed on these sites that want removal. Even though the law does not allow to sue these sites and Google for 3rd party posted content, people still sue these sites and Google.

In addition, sometimes the people that have been posted sue the poster and get court orders to get these removed. It still cost Google lot’s of money in attorney time to view these requests to approve or deny.

Many of these complaint websites also charge money for removals or for suppressing the info. For example, Ripoff Report has a non-removal policy but for a fee would let you to respond to the allegations and provide your side of the story.  They apparently would do some kind of investigation to make sure the post is false. In the past, I have had several client’s tell me that they would never pay for their program because they think is extortion. In addition, the fact that the post does not get removed and still ranks in Google is a major reason why many people decide not to pay these fees and instead hire reputation management companies.

I think that Google has looked at the big picture and decided it is enough and that sites like these are running for-profit businesses and profiting from many innocent people that have been accused falsely. Surely there are also many scammers listed on these types of sites, but because these sites allow anonymous posts and charge high fees for removal/suppression services, many consider them to be taking advantage of the system. Even though technically it is not extortion, it does seem like it is.

I, for one, am very glad that Google has done something about it and many of my clients were ecstatic to find out this news.