The Corona Virus has caused many business owners to stay home or work from home. Most people probably can’t do their regular work and have a lot of free times in their hands. In this article I would provide you a few marketing tips that you can do on your own to help your business grow for when it is back. Of Course most of these would work if you have a website, but some of them are also good if you don’t have a website but have a Google or Yelp listing.
- Reach out to your Customers to ask for reviews.
If you run the type of business where you have a record of your customers, then reach out to them to ask for reviews. It would be a good idea to only try to ask those that you know are happy with your services. If this is not known, there are a few review management platforms that would send out customer satisfaction surveys first and then ask only happy customers for reviews. My company also offers such a service from www.repengage.com
- Create New Site Content
They say content is king. More site content would mean more people might be able to find your website for different keywords. There are 2 ways to do this:A) Create Blog Posts
If your site has a blog then write some new articles for it. If you do not have a blog section, then you should create one. You probably have time to write lot’s of content, but one post a week would be my recommendation. If you have time to write more, then write them now but use them in the future.Keep in mind to use keywords related to your services or products on your website.
B) Create New Service/Product Pages
You can also create some additional pages for your website around new keywords or city names that you service. Sometimes these are also known as doorway pages. However, if you can make some actual pages that are linked from your main page that would be prefered, so do not think of them as doorway pages, but think of them as more useful content for your visitors
- Blogger Outreach
Write new articles and submit to different bloggers or publications in your niche and ask if they would publish on their site and provide you a link back. This is basically for SEO purposes! However, if the sites have traffic you could also benefit from getting some traffic.
- Offer Discounts
Many businesses have started offering Covid-19 discounts and specials. This is a great idea! Think of some discounts or special offers and reach out to your customers via email, phone or by posting info on your website.I hope some of these ideas would help you to generate more business and stay safe at home.