Business

RIP Paul Allen

Article by Pierre Zarokian.

Microsoft co-founder, Paul Allen,  died today from cancer.  Allen had announced earlier this month that the disease, which he had been treated for in 2009, had returned.  He was one of my inspirations as the Microsoft co-founder, becoming one of the richest people in the world and owner of an NFL (Seahawks) and NBA (Trail Blazers) team.

It’s sad that he never got married or had any kids. With estimated net worth over $20 Billion he has said that he will leave majority of his wealth to charity.

Allen and Gates founded Microsoft Corp. in 1975. Microsoft’s big break came in 1980, when IBM Corp. decided to move to personal computers. IBM asked Microsoft to provide the operating system.

 

 

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Business

My Experience at 10ksb – By Pierre Zarokian

Pierre Zarokian at 10KSB
Pierre Zarokian at 10KSB

Written by Pierre Zarokian.

For the past few years Goldman Sachs has been offering a free training program for small business owners to grow their companies.  As per their website “Through the program, participants will gain practical skills in topics such as negotiation, marketing, and employee management that can immediately be put into action. In addition, they will receive the tools and professional support they need to develop a strategic and customized business growth plan that will take their company to the next level.”

It is called “10,000 Small Business,” because their goal is to help 10,000 business owners. They do have some qualification guidelines, so check their website at https://10ksbapply.com/ to see if you would qualify and if you do I would highly recommend you to apply.

The program takes several months to complete with weekly meetings in major metropolitan cities. Hopefully,  you live in a city that the program is offered. Each week participants learn something new from finance to marketing to sales. They have excellent educators and sometimes they bring industry experts to speak.  After I had finished my cohort, I was even invited to speak in front of cohort after me about internet marketing!

Not only I learned a great deal in these sessions, but also I made great friends that I speak to this day and I even signed a couple of people for my marketing services as clients! It was also great to discuss daily business matters with similar minded business owners and even learn something from them.

There are such business training programs offered by several leadership training companies for thousands of dollars, but if you qualify for 10KSB, you pay nothing, so I highly recommend it!

 

 

 

SEO

What it takes to Succeed in SEO (By Pierre Zarokian)

Article by Pierre Zarokian

SEO article by Pierre ZarokianGoogle is always tweaking their algorithm to make it harder for SEO. Not only their algos have become harder, but there have been manu changed throughout the years on the layout and components of the search results, making it even harder for organic results to appear.  For example, for local searches you will 3 results from Google maps with an image of a map, hence pushing down organic results even further.

SEO is not only about the most #1’s but also how visible your brand is. Your prospects often would check your brand name for reviews and to see what else comes up. The more positive content you have the better. You need to occupy the main page of Google with your properties such as your social media profiles.

The goal should be to get any traffic you can to your site via any means. These days youtube videos also are easily ranked in Google, so you should also optimize a few videos for your keywords.  make sure to include a call to action in your video to redirect traffic to your website.

If you are a local business, then reviews are important to get your Google local ranking higher, so ask your clients for positive reviews.

Ultimately conversion is what matters most. So once you get traffic to your site, make sure that you have a good looking design and that your visitors convert to sales.

Reputation Management

Revenge Porn Website MyEx.com Shuts Downs

myexArticle by Pierre Zarokian

The FTC and Nevada have charged the revenge porn site: MyEx.com, which urged users to “Add an Ex” and “Submit Pics and Stories of Your Ex” for ratings. The results of the lawsuits are finally in, and the site is now forced to shut down.

The site charged users anywhere from $500 to $2800 to remove their images and content from the website, which was open for public comment and scrutiny. The site often included full names, dates of birth, email addresses and other contact information for the victims.

MyEx.com used what are undoubtedly reprehensible tactics in order to cause real harm to individuals posted on it. Some of these people lost jobs, relationships and ended up with a ruined life because they couldn’t pay the fees or the content was reposted. These intimate images were never meant to be shared, and have made some people the victim of threats and harassment. Sometimes the site featured posts of cheaters, that maybe deserved to be outed, but including nude images was definitely not OK by laws in most US States. Some of these types of sites are actually known as “cheater websites.”

Many did pay the fee to get their content removed, and an FTC settlement prevents the site’s owner, Nei Infante, from ever posting intimate pics or personally identifiable information to the web again. The $205,000 judgment will award victims who paid into the site for takedown fees. Infante is also permanently banned from serving as an operating office for any company.

If you were one of the many affected by this horrible site, take proactive charge of your online profile. Get a full audit of your web presence and see what other harmful content exists and get it removed.

Google, SEO

Changes to Google Instant Search

Article by Pierre Zarokian

Quite a few years ago, Google pushed a new feature live that would show the results of an inquiry as you wrote them out. Named “Google Instant” the organization was trying to push search forward by improving its responsiveness. Starting today, this component is viably expelled from Google’s web crawler. We have the scoop, so read on.

Marissa Mayer, who has gone ahead to lead Yahoo!, led the effort to launch Google Instant in 2010. She needed to, in a general sense, look at how search can be made more responsive than it already was. This move generated a lot of media buzz when it initially dropped.

At any rate, half of all searches are presently done on cell phones, rendering Instant Search somewhat obsolete. It’s impractical to render these sorts of queries effortlessly on mobile, thus Google has chosen to remove this element altogether.

Google’s new search feature will indicate recommended queries as you type, with the option to click or tap on any result to see a list of indexed pages for that query. This unobtrusive move gives comparative usefulness, and most users will scarcely see the change.

Basically, this move builds up some level of consistency for Google. Some users that used Google search on desktop had effectively incapacitated Instant Search with a bypass, finding the feature invasive or at the least not useful. With this move, the desktop and mobile experiences are now much closer aligned.

Search won’t, in a general sense, change because of this move, yet users may require some extra clicks to get what they need. This could be an open door for SEO rivalry too, which was dealt a savage blow when the best results were served instantly.

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Pierre Zarokian is CEO of Submit Express. Businesses can receive a free search audit immediately and discover methods to improve your website. Visit Submit Express today.