These days SEO can be very expensive because it takes hard work to achieve great results. You either have to put in the hours yourself or higher SEO experts to do it for you. Either way it costs money, because as they say “time is money.”
Running an SEO company for 20+ years, I have seen the SEO industry change dramatically from getting results overnight to months and years. Google has tightened their algorithm so much to crack down on tactics that would have easily gotten you top rankings.
Long are the days when we used to hire offshore freelancers to do 100 directory submissions per month for $100 and you would achieve great SEO results.
However, there are still some tactics that you can do yourself that would help with SEO. Even tough it would not boost you to top for many keywords, you may still see some traffic boost from these strategies.
- Use Long Tail Keywords.Long tail keywords are typically keywords that are 3 words or longer. These are usually easier to rank for and are less competitive. So the idea would be to SEO for hundreds of long tail keywords, making many pages and some will end up ranking.
- Publish Great Blog PostsPublish keyword reach blog posts and publish often. Google loves fresh content and some of your posts may end up ranking well.
- Ask your Clients for Google ReviewsThis is more of a Local SEO strategy. The more positive reviews you have the better your Google local ranking would be. It is not the only factor, but it is a huge factor.
My company actually has a platform to request reviews from your clients. It works by surveying your clients first to see who is happy with your services. The ones that provide positive feedback are then asked to provide reviews on Google and Yelp. This way you filter out the unhappy clients to avoid getting negative reviews. Check out Repengage.com for more details.