SEO

3 Ways to Build a Leading SEO Strategy on a Budget

These days SEO can be very expensive because it takes hard work to achieve great results. You either have to put in the hours yourself or higher SEO experts to do it for you. Either way it costs money, because as they say “time is money.”

Running an SEO company for 20+ years, I have seen the SEO industry change dramatically from getting results overnight to months and years. Google has tightened their algorithm so much to crack down on tactics that would have easily gotten you top rankings.

Long are the days when we used to hire offshore freelancers to do 100 directory submissions per month for $100 and you would achieve great SEO results.

However, there are still some tactics that you can do yourself that would help with SEO. Even tough it would not boost you to top for many keywords, you may still see some traffic boost from these strategies.

  1. Use Long Tail Keywords.Long tail keywords are typically keywords that are 3 words or longer. These are usually easier to rank for and are less competitive. So the idea would be to SEO for hundreds of long tail keywords, making many pages and some will end up ranking.
  2. Publish Great Blog PostsPublish keyword reach blog posts and publish often. Google loves fresh content and some of your posts may end up ranking well.
  3. Ask your Clients for Google ReviewsThis is more of a Local SEO strategy. The more positive reviews you have the better your Google local ranking would be. It is not the only factor, but it is a huge factor.

My company actually has a platform to request reviews from your clients. It works by surveying your clients first to see who is happy with your services. The ones that provide positive feedback are then asked to provide reviews on Google and Yelp.  This way you filter out the unhappy clients to avoid getting negative reviews. Check out Repengage.com for more details.

Google, SEO

Google changes “NOFOLLOW” links: Should you be worried?

People in the SEO industry are buzzing about Google’s recent changes to the way “NOFOLLOW” links work, as these were the first major changes to the NOFOLLOW link attribute since it was introduced in 2005. NOFOLLOW links have been a common SEO practice for over a decade, because they help publishers avoid having their websites penalized for spam or undesirable links. But what even is a NOFOLLOW link? And how does this affect your site if you’re trying to rise through the search engine rankings? Continue reading “Google changes “NOFOLLOW” links: Should you be worried?”

Reputation Management, SEO

Submit Express CEO Pierre Zarokian Uses 20+ Years of Experience to Advise Retailers on Improving Their Web Presence

This Article originally appeared on DealCrunch.com in 2016, but I just discovered that the website no longer exists so I am reposting it here.

The Crunch: For 20 years, Pierre Zarokian and his company Submit Express have been helping local, national, and online businesses improve their web presence with reputation management, SEO, and other marketing services such as email advertising and landing page creation. The company’s clients, including Siemens, Purina Mills, and Penn State University, have used Pierre’s experience and solutions to place their content in front of the readers they want to reach. Pierre shared some tips with us that present retailers with best practices that can help boost search rankings, maintain good reputations, and, ultimately, increase conversion and revenue.

 

Continue reading “Submit Express CEO Pierre Zarokian Uses 20+ Years of Experience to Advise Retailers on Improving Their Web Presence”

Reputation Management, SEO

Several Complaint Websites Lose Rank In Google, including Ripoff Report

Article by Pierre Zarokian.

Last week I wrote an article for Search Engine Journal that Ripoff Report & More Complaint Websites See Huge Ranking Drops.

I wanted to provide a quick summary and in case you are interested to read the full article, then follow the above link.

It appears that on or around November 6th several complaint reporting websites including Ripoff Report, Pissed Consumer and Complaints Board got hit with some kind of Google penalty, either manually or as a result of an update that affected only these types of websites.

It would be hard to tell the exact cause, unless Google disclosed it, but more likely Google did a tweak to their algorithm to specifically target these types of sites.

It is likely that Google gets too many complaints from people listed on these sites or that also legally it costs Google so much money to try and fight lawsuits from people listed on these sites that want removal. Even though the law does not allow to sue these sites and Google for 3rd party posted content, people still sue these sites and Google.

In addition, sometimes the people that have been posted sue the poster and get court orders to get these removed. It still cost Google lot’s of money in attorney time to view these requests to approve or deny.

Many of these complaint websites also charge money for removals or for suppressing the info. For example, Ripoff Report has a non-removal policy but for a fee would let you to respond to the allegations and provide your side of the story.  They apparently would do some kind of investigation to make sure the post is false. In the past, I have had several client’s tell me that they would never pay for their program because they think is extortion. In addition, the fact that the post does not get removed and still ranks in Google is a major reason why many people decide not to pay these fees and instead hire reputation management companies.

I think that Google has looked at the big picture and decided it is enough and that sites like these are running for-profit businesses and profiting from many innocent people that have been accused falsely. Surely there are also many scammers listed on these types of sites, but because these sites allow anonymous posts and charge high fees for removal/suppression services, many consider them to be taking advantage of the system. Even though technically it is not extortion, it does seem like it is.

I, for one, am very glad that Google has done something about it and many of my clients were ecstatic to find out this news.

 

 

 

SEO

What it takes to Succeed in SEO (By Pierre Zarokian)

Article by Pierre Zarokian

SEO article by Pierre ZarokianGoogle is always tweaking their algorithm to make it harder for SEO. Not only their algos have become harder, but there have been manu changed throughout the years on the layout and components of the search results, making it even harder for organic results to appear.  For example, for local searches you will 3 results from Google maps with an image of a map, hence pushing down organic results even further.

SEO is not only about the most #1’s but also how visible your brand is. Your prospects often would check your brand name for reviews and to see what else comes up. The more positive content you have the better. You need to occupy the main page of Google with your properties such as your social media profiles.

The goal should be to get any traffic you can to your site via any means. These days youtube videos also are easily ranked in Google, so you should also optimize a few videos for your keywords.  make sure to include a call to action in your video to redirect traffic to your website.

If you are a local business, then reviews are important to get your Google local ranking higher, so ask your clients for positive reviews.

Ultimately conversion is what matters most. So once you get traffic to your site, make sure that you have a good looking design and that your visitors convert to sales.