3 Ways to Build a Leading SEO Strategy on a Budget

These days SEO can be very expensive because it takes hard work to achieve great results. You either have to put in the hours yourself or higher SEO experts to do it for you. Either way it costs money, because as they say “time is money.”

Running an SEO company for 20+ years, I have seen the SEO industry change dramatically from getting results overnight to months and years. Google has tightened their algorithm so much to crack down on tactics that would have easily gotten you top rankings.

Long are the days when we used to hire offshore freelancers to do 100 directory submissions per month for $100 and you would achieve great SEO results.

However, there are still some tactics that you can do yourself that would help with SEO. Even tough it would not boost you to top for many keywords, you may still see some traffic boost from these strategies.

1. Use Long Tail Keywords.Long tail keywords are typically keywords that are 3 words or longer. These are usually easier to rank for and are less competitive. So the idea would be to SEO for hundreds of long tail keywords, making many pages and some will end up ranking.
2. Publish Great Blog PostsPublish keyword reach blog posts and publish often. Google loves fresh content and some of your posts may end up ranking well.
3. Ask your Clients for Google ReviewsThis is more of a Local SEO strategy. The more positive reviews you have the better your Google local ranking would be. It is not the only factor, but it is a huge factor.

My company actually has a platform to request reviews from your clients. It works by surveying your clients first to see who is happy with your services. The ones that provide positive feedback are then asked to provide reviews on Google and Yelp.  This way you filter out the unhappy clients to avoid getting negative reviews. Check out Repengage.com for more details.

Google changes “NOFOLLOW” links: Should you be worried?

People in the SEO industry are buzzing about Google’s recent changes to the way “NOFOLLOW” links work, as these were the first major changes to the NOFOLLOW link attribute since it was introduced in 2005. NOFOLLOW links have been a common SEO practice for over a decade, because they help publishers avoid having their websites penalized for spam or undesirable links. But what even is a NOFOLLOW link? And how does this affect your site if you’re trying to rise through the search engine rankings?

Submit Express CEO Pierre Zarokian Uses 20+ Years of Experience to Advise Retailers on Improving Their Web Presence

This Article originally appeared on DealCrunch.com in 2016, but I just discovered that the website no longer exists so I am reposting it here.

The Crunch: For 20 years, Pierre Zarokian and his company Submit Express have been helping local, national, and online businesses improve their web presence with reputation management, SEO, and other marketing services such as email advertising and landing page creation. The company’s clients, including Siemens, Purina Mills, and Penn State University, have used Pierre’s experience and solutions to place their content in front of the readers they want to reach. Pierre shared some tips with us that present retailers with best practices that can help boost search rankings, maintain good reputations, and, ultimately, increase conversion and revenue.

 

What it takes to Succeed in SEO (By Pierre Zarokian)

Article by Pierre Zarokian

Google is always tweaking their algorithm to make it harder for SEO. Not only their algos have become harder, but there have been manu changed throughout the years on the layout and components of the search results, making it even harder for organic results to appear.  For example, for local searches you will 3 results from Google maps with an image of a map, hence pushing down organic results even further.

SEO is not only about the most #1’s but also how visible your brand is. Your prospects often would check your brand name for reviews and to see what else comes up. The more positive content you have the better. You need to occupy the main page of Google with your properties such as your social media profiles.

The goal should be to get any traffic you can to your site via any means. These days youtube videos also are easily ranked in Google, so you should also optimize a few videos for your keywords.  make sure to include a call to action in your video to redirect traffic to your website.

If you are a local business, then reviews are important to get your Google local ranking higher, so ask your clients for positive reviews.

Ultimately conversion is what matters most. So once you get traffic to your site, make sure that you have a good looking design and that your visitors convert to sales.

Changes to Google Instant Search

Article by Pierre Zarokian

Quite a few years ago, Google pushed a new feature live that would show the results of an inquiry as you wrote them out. Named “Google Instant” the organization was trying to push search forward by improving its responsiveness. Starting today, this component is viably expelled from Google’s web crawler. We have the scoop, so read on.

Marissa Mayer, who has gone ahead to lead Yahoo!, led the effort to launch Google Instant in 2010. She needed to, in a general sense, look at how search can be made more responsive than it already was. This move generated a lot of media buzz when it initially dropped.

At any rate, half of all searches are presently done on cell phones, rendering Instant Search somewhat obsolete. It’s impractical to render these sorts of queries effortlessly on mobile, thus Google has chosen to remove this element altogether.

Google’s new search feature will indicate recommended queries as you type, with the option to click or tap on any result to see a list of indexed pages for that query. This unobtrusive move gives comparative usefulness, and most users will scarcely see the change.

Basically, this move builds up some level of consistency for Google. Some users that used Google search on desktop had effectively incapacitated Instant Search with a bypass, finding the feature invasive or at the least not useful. With this move, the desktop and mobile experiences are now much closer aligned.

Search won’t, in a general sense, change because of this move, yet users may require some extra clicks to get what they need. This could be an open door for SEO rivalry too, which was dealt a savage blow when the best results were served instantly.

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Pierre Zarokian is CEO of Submit Express. Businesses can receive a free search audit immediately and discover methods to improve your website. Visit Submit Express today.